Roole - Club Identicar's mutual assistance app for motorists - embeds DriveQuant's connected services
Partner: Club Identicar
Country: France
Industry: Insurance
Year: 2019
Challenge
Club Identicar is the first driver's club in France with a community of more than 900,000 active members who are supported on a daily basis in their mobility. Members benefit from 24/7 customer service with advisers trained to support all kinds of requests: risks that are not covered by insurers, exclusive advantages around mobility, leisure and travel.
Launched in 2018, the mobile app of the club, ‘Roole’, allows its users to help each other in the event of a breakdown or difficulty on the road and to share their journeys with their relatives. Club Identicar wanted to upgrade the app with new services in order to boost usage and build loyalty in the Roolers community.
Solution
Club Identicar called on DriveQuant to integrate its 100% smartphone-based telematics services, and enhance Roole v2.0 with driving data collection and analysis.
The new version of Roole is available to public on iOS and Android stores. It retains the primary features of community support and tracking trips with relatives, but adds new, more fun features. Indeed, the app now offers drivers services to improve their road safety and reduce the environmental footprint of their driving. These addon of ‘service bricks’ and gain of connectivity was made possible by the integration of DriveQuant’s SDK (mobile development kit).
Roolers can now benefit from an exhaustive analysis of their driving, based on the physical characteristics of the vehicle, driving behaviour, but also the road context (weather, traffic, road type). Thanks to this integration, the app automatically detects users' motorized trips and provides them with a driving score, mileage tracking and weekly statistics within the app.
These data can be compared with those of other members thanks to a ranking. The app also includes tips and prevention messages to help drivers improve their driving behaviour, making it more fluid, economical and eco-friendly.
Results
A very popular app among motorists
An addition of services with the DriveQuant SDK
Romain LEBÈGUE
Director of Marketing and Development
Identicar Group
Roole is our innovation laboratory at Club Identicar. We found it interesting to integrate these driving analysis services because to assist and support motorists on a daily basis. Our mission is also to promote new mobility solutions and to support young companies operating in the industry; DriveQuant is one of them.
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